Stoneridge Estate needed a new website to replace their four existing websites, which were dated and not representative of their business. In my role as Sales & Marketing Manager I created the website strategy, design brief and copy, and worked closely with the web designer throughout the site design and build.
02 — Content strategy
While there was a huge amount of content on the existing four sites, much of it was duplicated or low-quality. I established what content was required for the new site in accordance with the goals and target audiences we had identified, then planned a new user-friendly site structure to encompass all aspects of the business.
03 — Copy and imagery selection
I defined a brand voice and wrote new copy for all 40+ website pages. I also organised professional photo and video shoots for the site imagery.
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